Richmond, VA, June 16 2021 — After more than a year of Americans shelving travel plans amid the pandemic, the 2021 forecast for summer vacation spending is set to break records. Allianz Partners USA's 13th annual Vacation Confidence Index* estimates Americans’ total spend will likely cross the $150 billion mark for the first time in the index’s decade-long history, amounting to $153,700,000,000. This represents a 160% increase over the summer vacation spend in locked-down 2020 and an impressive 50% increase over a robust 2019.
This year, Americans are planning to spend more on their summer vacations than ever before, with an anticipated average of $2,122 spend per vacationing household, the second time the figure has topped $2,000 since the travel insurance and assistance company began tracking vacation habits in 2010. Prior to the pandemic in 2019, Allianz found that vacationing Americans planned to spend $2,037 on summer vacation, which dropped more than 7% in 2020 to $1,888 during an unprecedented summer season as the country faced waves of new infections.
Not surprisingly, with COVID-19 vaccinations now underway, restrictions lessening and mounting pent-up demand, Americans’ confidence in taking a summer vacation is at an all-time high this year: 60% of Americans say they are confident they will take a vacation (up from 42% in 2019 and 26% in 2020), which is defined as a leisure trip of at least a week to a place that is 100 miles or more from home.
Leading the trend: younger Americans feel hopeful they’ll take a vacation, with 73% of respondents aged 18-34 citing confidence, versus 51% of those in the 55+ population (and 60% for those aged 35-54), who may be taking a more cautious approach emerging from the pandemic. Higher income-earning households (75% who make $100,000+ a year) are also feeling confident, and the survey found men (67%), who have proven more comfortable around COVID-19, are more likely than women (55%) to be confident. The gender confidence gap has grown – pre-pandemic in 2019, men were only five points more likely to take a summer vacation than women.
For Americans who aren’t confident they’ll take a summer vacation (29%, compared to 8% who said they’ll travel at some other time, and 2% who already took a summer vacation at the time of the survey), 38% percent said they didn’t want to spend the money and 44% noted it was due to other reasons, likely COVID-driven and amid increased concerns about health and safety. Other reasons for low or no confidence in a vacation are that it’s too stressful or time-consuming to plan (12%), not wanting to take off from work (11%) and not wanting to take time off due to a personal obligation that’s not work-related (8%).